END OF EARLY-BIRD SALE! ENDS JANUARY 30, 2025 AT 11:59 PM!
Build a Revenue-Driving Brand In 2025
Unlock the secrets to a powerful brand strategy that will increase your sales, attract top talent, and create loyal customers—without hiring expensive consultants.
Save $397 Today!
Take advantage of our early-bird promotion
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Summary
Our guarantee is to work with you 1:1 to help you implement the lessons for free. If you are still unsatisfied,we will refund your purchase with no questions asked.
Is Your Brand Holding You Back from
the Growth You Deserve?
Without a clear brand strategy, you're leaving money on the table. Every day without a cohesive brand is a day you're missing out on revenue, customers, and market presence. Confused brands lose attention fast. Your audience is choosing competitors because your message is unclear or inconsistent. The Why of Design™ shows you how to build a brand that commands attention, captures customers, and drives real business results.
Don’t wait until your brand fades into the background—build it now.
We get it. Not every business has the budget or availability for our in-person workshops. Our done-for-you model, priced at $24,000, can be out of reach for many small business owners. That’s why we’ve made it easy to get the branding expertise you need at a fraction of the cost of our Done-For-You services.
Best For:
- Businesses that want a comprehensive, rock solid strategy and identity.
- Startups, new businesses, and existing businesses looking to supercharge their growth.
Early Adopter Special Offers
PLUS - Grab these extras at the early-bird pricing before they’re gone!
1:1 Module feedback coaching $1200 $960 - You save $240
Company Naming Module $297 $238 - You save $59
What You'll learn in the Why of Design™
The Why of Design™ - A Blueprint to Take Your Business from Unknown to Unstoppable.
Want to know how brand strategy boosts revenue, captures customers and drives business decisions? In this four module course, we teach you how to apply The Why of Design™ framework so that you are clear on what your company does, for whom, why, and how.
Our clients have achieved 50% increase in revenue, 50% increase in membership, attraction of top talent and more! This course gives you the tools to create a roadmap that informs every facet of your business - for a FRACTION of the cost our done-for-you clients pay!
Module 1
Internal Brand: Strong Foundation
Teaches you how to build a strong foundation for your Internal Brand: clearly defining your purpose, vision, mission, values and even behaviors you expect from your team.
Module 2
Internal Brand: Market Landscape
Shows you how to identify your true competitors, how to position your business in the industry, and draws out your differentiators. You'll also dig deep into your target customer personas, understanding their core needs and fears so you can solve their problems.
Module 3
External Brand: Finding Your Voice
Dives into the External Brand, helping you curate the perfect verbal identity. Everything from tone, messaging, narratives and vocabulary. This is how you will sound to the world.
Module 4
External Brand: Create a Visual Connection
Culminates in your brand's visual identity. We show you exactly how to evaluate and select your company logo, colors, fonts and how to apply it in products, websites and physical storefronts..
This is the SAME content our done-for-you clients get in our workshops... they pay us $24,000 for this content! And we are offering it to you for just $1,987.
AND since we are still in the Pre-sale phase, early adopters get a 20% savings - but it's only available through January 30!
PLUS - when you sign up as an early adopter, you'll get a 4-workbook bundle (valued at $196) FREE!
- 5 Secrets to Creating a Memorable Customer Experience + Customer Experience Touchpoint Guide
- Comprehensive Branding: How to Build a Cohesive Brand Across Digital and Physical Spaces
- Valuable Behaviors: A Values-based Guide to Hiring
- The Best Brand: 15 KPIs to Measure the Success of Your Brand
- PLUS get discounted access to 1:1 feedback on each module you complete and our company naming module!
Any ideas what you would do with an additional 50% revenue or more? Don't wait, sign up today to make it a reality!
Trusted by Leading Brands
These brands have transformed their businesses using the same strategies we teach
in The Why of Design™ course.
Common Bond
Won the Paper City Design Award 2021 and Houston Business Journal Landmark Award 2021.
Central City Co-op
Saw a 50% increase in membership after refining their brand strategy.
Drip Nail Salon
Won the Paper City Design Award for exceptional design and customer experience.
Sign Up Now
And Unlock Exclusive Early-Bird Bonuses
Don't Wait, Early-Bird Pricing Ends January 30, 2025
Meet Your Instructor
Brinn Miracle
Architangent began as a bold journalistic platform founded by Brinn, with a focus on innovation and impact in architecture and design. Gaining a global audience of over 150,000 readers, Brinn recognized a deeper need in the industry: helping businesses connect their brand essence with physical spaces. With 16 years of experience and over a million square feet of projects completed, she pivoted in 2018 to establish Architangent as a full-service architecture and interior design studio. Her signature approach, The Why of Design™, blends creativity with strategic clarity, empowering clients to transform their brands into unforgettable environments that go beyond aesthetics to deliver tangible business results.
Today, Brinn partners with entrepreneurs across sectors to create spaces that resonate with audiences, elevate brand narratives, and drive success. From restaurants and retail to boutique medical offices and corporate interiors, her award-winning designs are recognized for their beauty and meaning. Based in Houston, where she lives in a home she designed, Brinn enjoys time with her family, traveling, culinary adventures, and training her dog in agility. Her passion for storytelling through design continues to inspire spaces that enrich lives and leave lasting impressions.
WHAT PEOPLE ARE SAYING
Why Buy This Course?
"I’ve got to tell you your first workbook is outstanding… It has really had me doing a lot of thinking over the past week."
- Tony T
Got Questions?
We've Got Answers
Who is The Why of
Design™ for?
Business owners, entrepreneurs, and anyone looking for to build a cohesive brand strategy to grow their business.
I have an existing business. Is this course for me?
Yes! Half of our clients have existing companies. All businesses benefit from fine-tuning and laser-focusing their efforts on revenue-generating activities.
I’m a startup. Do I really need a brand strategy at this point?
Yes! Startups with a clear brand strategy will find it easier to attract investors, communicate their value, and make the right decisions as they grow their team.
How much time will I need to complete the course?
It’s self-paced, designed to fit into any schedule. Some members choose to set aside time for coursework every day for a week, while others spread it out over the period of a month or two.
What are the early-bird bonuses?
Personalized feedback, exclusive guides, and community access for early sign-ups.
Special Pricing (Available for Early-Bird Sign-Ups)
Special Pricing (Available for Early-Bird Sign-Ups)
1:1 Module feedback coaching $1200 $960 - You save $240
Company Naming Module - $297 $238 - You save $59
Full Course: $1590 - You save $397
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