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The Why of Design™

UPGRADE TO THE FULL COURSE TO TAKE ADVANTAGE TO OUR EARLY-BIRD SALE! ENDS JANUARY 30, 2025 AT 11:59 PM!

Start Your Learning Journey with the Module(s) You Need

Build your brand transformation step by step. Select the module(s) that fit your current goals, or unlock the full course for the complete blueprint and exclusive bonuses.

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Company Naming ModuleIn this add-on module, we provide a step-by-step roadmap for new and existing businesses to create a compelling and memorable name that truly reflects the company's purpose and resonates with its audience. We'll introduce powerful AI tools for creative brainstorming, along with a proven framework for selecting a standout name that aligns with brand values, stands the test of time, and ensures market relevance.
$297.00Early Bird Price
1:1 Module Feedback CoachingEnhance your learning experience in The Why of Design™ course with personalized, 1:1 coaching sessions from Architangent’s founder. For an additional fee, you’ll receive direct feedback on each completed module, along with tailored tactics and actionable advice to reach your unique brand goals.
$1,200.00Early Bird Price
The Why of Design™ BETA AccessBe the First to Explore a Game-Changing Framework for Design Excellence

The Why of Design™ is more than a course – it’s a transformative approach to creating with purpose, strategy, and impact. As a BETA tester, you’ll gain exclusive early access to this program before its official launch. Your feedback will shape the final product, making you a key part of its success.
$500.00
Foundation MembershipFor self-paced learners who want expert branding strategy & tools without the high price tag.​
Momentum MembershipFor entrepreneurs who need accountability & guided implementation.
Annual Payment
Ascension MembershipFor growth-focused businesses ready for high-level strategy & VIP coaching.
Annual Payment
The Why of Design™ - A Blueprint to Take Your Business From Unknown to UnstoppableA comprehensive course designed to help architects, interior designers, and business owners leverage brand strategy and identity to create extraordinary spaces that boost engagement and drive business success.
$997.00
The Brand Accelerator MembershipThe Why of Design™ Course + Momentum Membership provides 3 months of exclusive access to Momentum, including a structured 8-week brand-building program (Modules 1-4), weekly group coaching calls, and a private peer group for ongoing support and accountability, helping entrepreneurs craft a clear brand vision and strategy with expert guidance.
The CEO MastermindThe Why of Design™ Course + Ascension Membership provides 6 months of exclusive access to Ascension, featuring a structured 12-week course program (Modules 1-6), weekly group coaching calls, and a private peer group for ongoing support. Plus, benefit from 1:1 feedback calls on each module, ensuring personalized guidance to refine your brand strategy and scale with confidence.
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Select Product
Company Naming ModuleIn this add-on module, we provide a step-by-step roadmap for new and existing businesses to create a compelling and memorable name that truly reflects the company's purpose and resonates with its audience. We'll introduce powerful AI tools for creative brainstorming, along with a proven framework for selecting a standout name that aligns with brand values, stands the test of time, and ensures market relevance.
$297.00Early Bird Price
1:1 Module Feedback CoachingEnhance your learning experience in The Why of Design™ course with personalized, 1:1 coaching sessions from Architangent’s founder. For an additional fee, you’ll receive direct feedback on each completed module, along with tailored tactics and actionable advice to reach your unique brand goals.
$1,200.00Early Bird Price
The Why of Design™ BETA AccessBe the First to Explore a Game-Changing Framework for Design Excellence

The Why of Design™ is more than a course – it’s a transformative approach to creating with purpose, strategy, and impact. As a BETA tester, you’ll gain exclusive early access to this program before its official launch. Your feedback will shape the final product, making you a key part of its success.
$500.00
Foundation MembershipFor self-paced learners who want expert branding strategy & tools without the high price tag.​
Momentum MembershipFor entrepreneurs who need accountability & guided implementation.
Annual Payment
Ascension MembershipFor growth-focused businesses ready for high-level strategy & VIP coaching.
Annual Payment
The Why of Design™ - A Blueprint to Take Your Business From Unknown to UnstoppableA comprehensive course designed to help architects, interior designers, and business owners leverage brand strategy and identity to create extraordinary spaces that boost engagement and drive business success.
$997.00
The Brand Accelerator MembershipThe Why of Design™ Course + Momentum Membership provides 3 months of exclusive access to Momentum, including a structured 8-week brand-building program (Modules 1-4), weekly group coaching calls, and a private peer group for ongoing support and accountability, helping entrepreneurs craft a clear brand vision and strategy with expert guidance.
The CEO MastermindThe Why of Design™ Course + Ascension Membership provides 6 months of exclusive access to Ascension, featuring a structured 12-week course program (Modules 1-6), weekly group coaching calls, and a private peer group for ongoing support. Plus, benefit from 1:1 feedback calls on each module, ensuring personalized guidance to refine your brand strategy and scale with confidence.
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Select Product
Company Naming ModuleIn this add-on module, we provide a step-by-step roadmap for new and existing businesses to create a compelling and memorable name that truly reflects the company's purpose and resonates with its audience. We'll introduce powerful AI tools for creative brainstorming, along with a proven framework for selecting a standout name that aligns with brand values, stands the test of time, and ensures market relevance.
$297.00Early Bird Price
1:1 Module Feedback CoachingEnhance your learning experience in The Why of Design™ course with personalized, 1:1 coaching sessions from Architangent’s founder. For an additional fee, you’ll receive direct feedback on each completed module, along with tailored tactics and actionable advice to reach your unique brand goals.
$1,200.00Early Bird Price
The Why of Design™ BETA AccessBe the First to Explore a Game-Changing Framework for Design Excellence

The Why of Design™ is more than a course – it’s a transformative approach to creating with purpose, strategy, and impact. As a BETA tester, you’ll gain exclusive early access to this program before its official launch. Your feedback will shape the final product, making you a key part of its success.
$500.00
Foundation MembershipFor self-paced learners who want expert branding strategy & tools without the high price tag.​
Momentum MembershipFor entrepreneurs who need accountability & guided implementation.
Annual Payment
Ascension MembershipFor growth-focused businesses ready for high-level strategy & VIP coaching.
Annual Payment
The Why of Design™ - A Blueprint to Take Your Business From Unknown to UnstoppableA comprehensive course designed to help architects, interior designers, and business owners leverage brand strategy and identity to create extraordinary spaces that boost engagement and drive business success.
$997.00
The Brand Accelerator MembershipThe Why of Design™ Course + Momentum Membership provides 3 months of exclusive access to Momentum, including a structured 8-week brand-building program (Modules 1-4), weekly group coaching calls, and a private peer group for ongoing support and accountability, helping entrepreneurs craft a clear brand vision and strategy with expert guidance.
The CEO MastermindThe Why of Design™ Course + Ascension Membership provides 6 months of exclusive access to Ascension, featuring a structured 12-week course program (Modules 1-6), weekly group coaching calls, and a private peer group for ongoing support. Plus, benefit from 1:1 feedback calls on each module, ensuring personalized guidance to refine your brand strategy and scale with confidence.
New Shipping Address
Update
Payment Information
Summary
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We Never Share Your Information With Anyone

Checkout As Guest
Select Product
Company Naming ModuleIn this add-on module, we provide a step-by-step roadmap for new and existing businesses to create a compelling and memorable name that truly reflects the company's purpose and resonates with its audience. We'll introduce powerful AI tools for creative brainstorming, along with a proven framework for selecting a standout name that aligns with brand values, stands the test of time, and ensures market relevance.
$297.00Early Bird Price
1:1 Module Feedback CoachingEnhance your learning experience in The Why of Design™ course with personalized, 1:1 coaching sessions from Architangent’s founder. For an additional fee, you’ll receive direct feedback on each completed module, along with tailored tactics and actionable advice to reach your unique brand goals.
$1,200.00Early Bird Price
The Why of Design™ BETA AccessBe the First to Explore a Game-Changing Framework for Design Excellence

The Why of Design™ is more than a course – it’s a transformative approach to creating with purpose, strategy, and impact. As a BETA tester, you’ll gain exclusive early access to this program before its official launch. Your feedback will shape the final product, making you a key part of its success.
$500.00
Foundation MembershipFor self-paced learners who want expert branding strategy & tools without the high price tag.​
Momentum MembershipFor entrepreneurs who need accountability & guided implementation.
Annual Payment
Ascension MembershipFor growth-focused businesses ready for high-level strategy & VIP coaching.
Annual Payment
The Why of Design™ - A Blueprint to Take Your Business From Unknown to UnstoppableA comprehensive course designed to help architects, interior designers, and business owners leverage brand strategy and identity to create extraordinary spaces that boost engagement and drive business success.
$997.00
The Brand Accelerator MembershipThe Why of Design™ Course + Momentum Membership provides 3 months of exclusive access to Momentum, including a structured 8-week brand-building program (Modules 1-4), weekly group coaching calls, and a private peer group for ongoing support and accountability, helping entrepreneurs craft a clear brand vision and strategy with expert guidance.
The CEO MastermindThe Why of Design™ Course + Ascension Membership provides 6 months of exclusive access to Ascension, featuring a structured 12-week course program (Modules 1-6), weekly group coaching calls, and a private peer group for ongoing support. Plus, benefit from 1:1 feedback calls on each module, ensuring personalized guidance to refine your brand strategy and scale with confidence.
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Select Product
Company Naming ModuleIn this add-on module, we provide a step-by-step roadmap for new and existing businesses to create a compelling and memorable name that truly reflects the company's purpose and resonates with its audience. We'll introduce powerful AI tools for creative brainstorming, along with a proven framework for selecting a standout name that aligns with brand values, stands the test of time, and ensures market relevance.
$297.00Early Bird Price
1:1 Module Feedback CoachingEnhance your learning experience in The Why of Design™ course with personalized, 1:1 coaching sessions from Architangent’s founder. For an additional fee, you’ll receive direct feedback on each completed module, along with tailored tactics and actionable advice to reach your unique brand goals.
$1,200.00Early Bird Price
The Why of Design™ BETA AccessBe the First to Explore a Game-Changing Framework for Design Excellence

The Why of Design™ is more than a course – it’s a transformative approach to creating with purpose, strategy, and impact. As a BETA tester, you’ll gain exclusive early access to this program before its official launch. Your feedback will shape the final product, making you a key part of its success.
$500.00
Foundation MembershipFor self-paced learners who want expert branding strategy & tools without the high price tag.​
Momentum MembershipFor entrepreneurs who need accountability & guided implementation.
Annual Payment
Ascension MembershipFor growth-focused businesses ready for high-level strategy & VIP coaching.
Annual Payment
The Why of Design™ - A Blueprint to Take Your Business From Unknown to UnstoppableA comprehensive course designed to help architects, interior designers, and business owners leverage brand strategy and identity to create extraordinary spaces that boost engagement and drive business success.
$997.00
The Brand Accelerator MembershipThe Why of Design™ Course + Momentum Membership provides 3 months of exclusive access to Momentum, including a structured 8-week brand-building program (Modules 1-4), weekly group coaching calls, and a private peer group for ongoing support and accountability, helping entrepreneurs craft a clear brand vision and strategy with expert guidance.
The CEO MastermindThe Why of Design™ Course + Ascension Membership provides 6 months of exclusive access to Ascension, featuring a structured 12-week course program (Modules 1-6), weekly group coaching calls, and a private peer group for ongoing support. Plus, benefit from 1:1 feedback calls on each module, ensuring personalized guidance to refine your brand strategy and scale with confidence.
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Our guarantee is to work with you 1:1 to help you implement the lessons for free. If you are still unsatisfied,we will refund your purchase with no questions asked.

Choose Your Module(s)

Each module is packed with actionable strategies and tools to help you build your brand. Every module includes its corresponding workbook to help you apply what you’ve learned. Unlock the full course to maximize your results, access exclusive bonuses, and receive discounted access to the Company Naming Module.
​

Individual Modules

Best For:

  • Businesses that need a laser-focused tune up on a single existing strategy component.
  • Startups investigating feasibility or due diligence of their customers and competition

Module 1

Internal Brand: Strong Foundation

Teaches you how to build a strong foundation for your Internal Brand: clearly defining your purpose, vision, mission, values and even behaviors you expect from your team.
​

Workbook Included

Add to Cart

Module 2

Internal Brand: Market Landscape

Shows you how to identify your true competitors, how to position your business in the industry, and draws out your differentiators. You'll also dig deep into your target customer personas, understanding their core needs and fears so you can solve their problems.

Workbook Included

Add to Cart

Module 3

External Brand: Finding Your Voice

Dives into the External Brand, helping you curate the perfect verbal identity. Everything from tone, messaging, narratives and vocabulary. This is how you will sound to the world.​

Workbook Included

Add to Cart

Module 4

External Brand: Create a Visual Connection

Culminates in your brand's visual identity. We show you exactly how to evaluate and select your company logo, colors, fonts and how to apply it in products, websites and physical storefronts..

Workbook Included

Add to Cart

Trusted by Leading Brands

These brands have transformed their businesses using the same strategies we teach

​in The Why of Design™ course.
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Studio A Salon

Achieved a 50% increase in revenue through brand alignment.
​

Central City Co-op

Saw a 50% increase in membership after refining their brand strategy.
​

Drip Nail Salon

Won the Paper City Design Award for exceptional design and customer experience.

Discover the Full Course Benefits

Why Choose the Full Course?

While individual modules are an excellent step forward, the full course gives you the complete blueprint to transform your brand.


With the Full Course, You Get:

 All 4 Modules: A step-by-step roadmap to internal and external brand mastery.

4-Workbook Bundle (Valued at $196) FREE:

Discounted Access to the Company Naming Module: Create the perfect name for your brand at a special               price, available exclusively to full-course buyers.

Discounted 1:1 Feedback on Each Module You Complete: Personalized guidance to ensure you're on track.

Save $397: Enjoy significant savings compared to purchasing individual modules.

Imagine what you could achieve with a cohesive, purpose-driven brand strategy that aligns every aspect of your business.

Unlock All Modules + Exclusive Bonuses

Got Questions?

We've Got Answers

Can I purchase multiple modules at once?

Yes! Add as many modules as you’d like to your cart. Each module comes with its individual workbook, and you’ll gain instant access after purchase.

What’s the difference between purchasing individual modules and the full course?

With individual modules, you only get access to the module-specific workbook and training. However, the full course gives you access to:

All 4 modules.
A 4-workbook bonus bundle (valued at $196).
Discounted access to the Company Naming Module.
Discounted 1:1 coaching feedback.
​A savings of $397 compared to purchasing each module individually.

Can I upgrade to the full course later?

Yes! You can upgrade at any time. If you’ve already purchased one or more modules, we’ll apply the cost toward your full course purchase.

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